:. Sharing Thoughts : EU relaxes 15-year usage norm for Indian herbal exports. Last month, this good news came in focus. With this relaxation of its rules, any manufacturing unit can file a dossier of their products having less than 15 years of documented usage in any of the European Union countries and such a product can be considered for market authorization, Department of Ayush clarified. This is the first step towards Ayurveda's complete growth in European market. The market for ayurveda products, business and later on services will also flourish there. Good luck, Dr. Prerak Shah.